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Published: Source: Gulf News, GN Focus Report Category: UAE Real Estate
One Broker Group · UAE real estate

One Broker Group’s AED 29 Billion UAE Real Estate Sales Orderbook

According to Gulf News, One Broker Group’s UAE sales orderbook exceeded AED 29 billion (approximately USD 7.9 billion) across 16 real estate and hospitality projects. The report positions the Dubai-based sales and marketing advisory as a significant participant in exclusive project sales, developer strategy and branded-residence launches.

RAKcompare group disclosure: RAKcompare is operated by One Marketing Group L.L.C-FZ, the marketing arm within the OBG Real Estate group. Because this article discusses One Broker Group, it should be read as group-related editorial content summarizing the cited Gulf News report, rather than unrelated third-party reporting.

A Major UAE Real Estate and Hospitality Sales Portfolio

The Gulf News report states that the portfolio includes 12 real estate developments and four hospitality projects. It refers to an estimated real-estate development value of AED 20 billion (approximately USD 5.4 billion), while four branded luxury hospitality developments represent approximately AED 9 billion (approximately USD 2.45 billion).

Hospitality names identified in the report include JW Marriott, W Hotels, DoubleTree by Hilton and The Luxury Collection. The figures describe the scale of the reported sales mandates and underlying projects; they should not be interpreted as the same metric as completed sales revenue or company valuation.

AED 29bn+≈ USD 7.9bnReported UAE sales orderbook
16 projects12 + 4Real estate and hospitality projects
AED 20bn≈ USD 5.4bnReported real-estate development value
AED 9bn≈ USD 2.45bnReported branded hospitality portfolio

How One Broker Group Works With Developers

One Broker Group operates as a real estate sales and marketing advisory. The model described in the report allows developers to concentrate on construction and project delivery while the sales partner supports product positioning, pricing strategy, payment structures, marketing and sales execution.

The report says the company can become involved during the concept and design stages. Earlier participation may help align a development with market demand before launch and create a coordinated route for buyer acquisition, communication and sales delivery.

The commercial model centers on becoming a developer’s coordinated sales interface, with a dedicated team supporting the route from project positioning and launch through the wider sales cycle.
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Use the dedicated OBG exclusive-project guide for current project-level comparison rather than relying on this corporate portfolio article.

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Experience Across Residential and Hospitality Real Estate

The Gulf News report says One Broker Group was founded in 2013 and is led by Founder and Chief Executive Officer Umar Bin Farooq. It also reports that the company has completed sales across 40 residential projects during its operating history.

This background is relevant to branded residences and hospitality-led developments because launch strategy, buyer communication, hotel-brand positioning and sales execution must work together while the developer remains responsible for construction, contractual delivery and the underlying project obligations.

Why the Exclusive Sales Model Matters

  • Developers can coordinate project sales through one dedicated sales and marketing route rather than fragmented external messaging.
  • Pricing, payment structures and product positioning can be aligned earlier in the development and launch process.
  • Buyer communication can follow a more consistent sales narrative, documentation flow and project positioning.
  • The developer can remain focused on construction progress, completion and operational planning while the sales partner manages market execution.

Related RAKcompare Guides

OBG exclusive projects on Al Marjan Island → Compare branded residences on Al Marjan Island → Al Marjan Island investment guide →

Frequently Asked Questions

What is One Broker Group’s reported sales orderbook?
Gulf News reported that One Broker Group’s UAE sales orderbook had exceeded AED 29 billion, approximately USD 7.9 billion, across 16 projects.
How many projects are included in the reported portfolio?
The report refers to 12 real estate projects and four hospitality projects, for a total of 16.
Which hospitality brands are mentioned?
JW Marriott, W Hotels, DoubleTree by Hilton and The Luxury Collection are among the international hospitality names identified in the Gulf News report.
What services does One Broker Group provide to developers?
The report describes support across product positioning, pricing, payment planning, marketing, sales operations and wider project strategy.
Is One Broker Group a UAE real estate brokerage or advisory?
The source describes One Broker Group as a Dubai-based real estate sales and marketing advisory working with developers on project strategy, launch planning and property sales.
Does One Broker Group work with branded residences in Ras Al Khaimah?
The Gulf News report refers to branded hospitality and residential projects linked with international hotel groups across the UAE, including activity connected with Ras Al Khaimah.
Why do developers appoint an exclusive real estate sales partner?
An exclusive sales partner can create a coordinated route for pricing, payment structures, marketing and buyer communication while the developer remains focused on construction and project delivery.
What is the difference between a sales orderbook and development value?
A sales orderbook describes the scale of projects or sales mandates being managed. Development value refers to the estimated value of the underlying real estate or hospitality developments. They are different measures.
What does the AED 29 billion figure mean for property buyers?
It indicates the reported scale of One Broker Group’s project portfolio. Buyers should still assess each development individually, including the developer, contract, location, unit, payment exposure and current commercial terms.
Where can buyers compare One Broker Group exclusive properties?
Use the One Broker Group exclusive-project guide on RAKcompare for current project-level comparison.
What is RAKcompare’s relationship with One Broker Group?
RAKcompare is operated by One Marketing Group L.L.C-FZ, the marketing arm within the OBG Real Estate group. It is separately operated as a comparison and marketing platform, but it is part of the same wider group and this relationship should be considered when reading OBG-related editorial content.

Source note: this page summarizes information attributed to the Gulf News GN Focus Report dated February 26, 2026. The reported figures should be checked against the original publication or company information before being relied upon for a business or investment decision. RAKcompare is part of the wider OBG Real Estate group through One Marketing Group L.L.C-FZ.