A Major UAE Real Estate Sales Portfolio

According to Gulf News, One Broker Group’s current sales orderbook has exceeded AED 29 billion across 16 projects. The portfolio includes 12 real estate developments and four hospitality projects, placing the Dubai-based advisory among the UAE firms with a substantial exclusive sales mandate.

The report states that the projects represent an estimated development value of AED 20 billion. Within that portfolio, four branded luxury hospitality developments account for approximately AED 9 billion and involve internationally recognised names including JW Marriott, W Hotels, DoubleTree by Hilton and The Luxury Collection.

AED 29bn+Reported sales orderbook

16 projectsAcross real estate and hospitality

12 property projectsResidential development mandates

4 hospitality projectsBranded luxury developments

How One Broker Group Works with Developers

One Broker Group operates as an exclusive real estate sales and marketing advisory. Its role is designed to allow developers to concentrate on construction and project delivery while the advisory manages product positioning, pricing strategy, payment structures, marketing and sales execution.

The report explains that the company often becomes involved during the concept and design stages. Early participation can help align a development with market demand before sales begin, while also establishing a clear route for buyer acquisition and payment collection.

The commercial model centres on becoming the developer’s single sales interface, with a dedicated team responsible for bringing the project to market and supporting sales throughout the development cycle.

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Experience Across Residential and Hospitality Real Estate

Founded in 2013 and led by Founder and Chief Executive Officer Umar Bin Farooq, One Broker Group has developed a track record in exclusive project sales. Gulf News reports that the company has completed the sale of 40 residential projects over its operating history. This experience supports its expansion into branded residences and hospitality-led developments, where project positioning, sales strategy and buyer communication need to work together from launch through delivery.

For investors comparing branded residences and resort-led opportunities, hotel services, lifestyle-focused ownership, leisure, entertainment and casino-related tourism can influence demand in selected destinations. The wider mix of hotels, beachfront communities, dining, events and casino-linked visitation adds another layer when buyers assess both lifestyle value and long-term investment potential.

Why the Exclusive Sales Model Matters

Developers can work with one dedicated sales and marketing partner instead of managing several external agencies.
Pricing, payment plans and product positioning can be coordinated from the early development stage.
A single sales platform can provide clearer messaging to buyers and investors.
The developer can focus more heavily on construction progress, delivery and operational planning.

Frequently Asked Questions

What is One Broker Group’s reported sales orderbook?

Gulf News reported that the company’s UAE sales orderbook had exceeded AED 29 billion across 16 projects.

How many projects are included in the portfolio?

The report refers to 12 real estate projects and four hospitality projects.

Which hospitality brands are mentioned?

JW Marriott, W Hotels, DoubleTree by Hilton and The Luxury Collection are among the global brands named in the Gulf News report.

What services does One Broker Group provide to developers?

The company supports product positioning, pricing, payment planning, marketing, sales operations and wider project strategy.

Is One Broker Group a UAE real estate brokerage or advisory?

One Broker Group is a Dubai-based real estate sales and marketing advisory that works with developers on project strategy, positioning, launch planning and property sales across the UAE.

Does One Broker Group work with branded residences in Ras Al Khaimah?

Yes. The Gulf News report identifies branded hospitality and residential projects connected with internationally recognised hotel groups in Dubai and Ras Al Khaimah, including developments aimed at buyers comparing premium UAE property.

Why do developers appoint an exclusive real estate sales partner?

An exclusive sales partner can create one coordinated route for pricing, payment plans, marketing and buyer communication, while the developer remains focused on construction, completion and project delivery.

What is the difference between a sales orderbook and development value?

A sales orderbook reflects the value of projects or sales mandates being managed, while development value refers to the estimated overall value of the underlying real estate and hospitality developments. The two figures should not be treated as identical.

What does the AED 29 billion orderbook mean for UAE property buyers?

The figure indicates the scale of One Broker Group’s current project portfolio. Buyers should still compare each development individually, including location, developer, payment plan, completion date, service charges and investment suitability.

Where can buyers compare One Broker Group exclusive properties?

Buyers can review selected exclusive branded projects, including opportunities around Al Marjan Island and Ras Al Khaimah, through the One Broker Group exclusive properties guide on RAKcompare.

This page is an independent summary of information published by Gulf News in its GN Focus Report on February 26, 2026. Figures and project details should be verified with the original publisher or the company before making a business or investment decision.

One Broker Group Leads UAE Real Estate with AED 29 Billion Sales Orderbook